It has been confirmed that the Lamborghini Urus SUV will be built, with the production version set to go on sale in 2018.
Lamborghini intends to spread its sales across the globe, and has identified the US, China, the Middle East, the UK, Germany and Russia as its main target markets. It intends to sell around 3000 units a year, which would represent a doubling of the company’s current sales figures.
Lamborghini President and CEO Stephan Winkelmann said: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”
The car, which will be the firm’s third model line, will be the production version of the Urus concept that was first shown at the 2012 Beijing motor show. The concept made extensive use of carbon fibre in its construction and was powered by a turbocharged V10 engine and a transmission-mounted electric motor.
Insiders say the production version of the Urus, which has been granted the internal codename LB736, is likely to keep the concepts rakish exterior looks (albeit without the oversized 24in wheels) but will have a significantly more comfort-orientated and conventional interior.
Lamborghini also claims it will be the fastest-accelerating production 4x4. That means it will need to deliver 0-62mph in an X6 M-beating 4.2sec and, with the help of the active aerodynamics hinted at on the concept, reach a top speed of least 186mph — the maximum guaranteed by most tyre manufacturers offering products suitable for 4x4s.
The state of the economy in Europe in the years between the Uruss Beijing debut and the production announcement lead to doubts about the future of the model, with sources at the company saying the economy needed to be "sound" before the car was launched. The delays continued until late 2014, before the car was finally confirmed.